The easiest way to examine the reliability of advertising is to realize it never will be. Advertising by nature is unreliable. Audiences or consumers should research products by reading reviews or consumer reports. The advertising has succeeded if it has convinced you to buy it without researching the product.
Each item included in a collage has an effect on the overall portrayal of the theme. Images have a certain tone, and by combining and juxtaposing the tones the composer takes a stance and tries to persuade the audience of a certain idea. For example, in Hamilton's Today's Home on page 254, The artist included icons of pop culture, such as a tootsie pop, canned ham, and a vacuum cleaner, to make a claim about advertisement and how it forms a disconnect with real life. By choosing recognizable and some sexual images, Hamilton is able to convey the shallowness of "things" and attempts to persuade the audience to adopt the same sentiment. When composing a collage, the artist can include things that satirize, emphasize, dramatize, or minimize; they design in such a way that they can support their argument.
The extent to which an author prioritizes ethos and logos over pathos could help reveal bias. Logos and ethos are both capable of being used in a biased manner, but they aren’t used in that manner as frequently as pathos is. If an article does rely heavily on ethos and logos, then they likely cited sources as well. The variety and quality of these sources can serve as another tool for evaluation. The extent to which the author addresses counterarguments can also show if they are trying to present a one-sided view. If they’re too afraid to confront the opposition, it shows that they might not have a strong belief in their own views. It’s also important to evaluate the quality of any counterarguments they choose to address. In a biased piece, the author will bring up a straw-man that gives them the appearance of addressing the opposition to their views.
I think the rhetorical device that is most effective for a general audience is pathos, because it is the most instinctual of the three appeals. However, I think the most useful/reliable is logos, because logos is less concerned with deception and more concerned with reality and facts.
I think that at times, author's statements can be harmful to the audience's enjoyment of a specific piece. Based on the author's values and opinions, their biased point of view portrayed in their compositions can conflict with that of the audience. Regardless of the topic or focus of the composition, if the audience does not agree with the author's opinion, their enjoyment of the piece may be hindered. For example, within the topic of religion, if the audience is reading a piece written by an author with conflicting views and values, they will not enjoy reading the piece as much as they would if they shared the same views and beliefs with the author. The author may be forceful in sharing their opinions and may even offend their audience. However, at times, if the audience and author have different opinions, the audience may enjoy reading this author's piece of composition as they may be open-minded and willing to learn about their different opinion of the chosen subject or focus.
Opinion pieces tend to incite more discussion as they generally take less of the opposing argument into their piece. Researched arguments more commonly address the negation in the paper, making discussion somewhat more redundant (at least compared to opinion pieces).
Yes. In the progressive car insurance ad they used as an example in the book, they are comparing insurance rates. They are obviously being biased about their own company saying it is the best. They are also being informative about the rates of their company as well as the companies that they are comparing themselves to.
People don't necessarily analyze every ad that they see or hear. I know that when I hear an ad on Spotify, I barely pay any attention to it. Instead, I stare at my phone screen and count down the seconds till the ad is over. However, if it's an ad that I have heard multiple times, I tend to start saying the ad as it plays because I've memorized it due to listening to it so many times. But overall, I don't think anybody really pays attention to ads. However, when the ad has a catchy slogan, or a memorable picture, it usually sticks in my mind, even though I was only half paying attention to it, and possibly exposed to it for maybe 10 seconds. So if a company really has an amazing advertising team that creates an ad that is very impressionable, then that's when I think that ads are worth the money to a company. But they shouldn't spend too much, because, once again, nobody really pays attention to ads.
Personally, logos would be the most persuasive rhetorical technique because if shows a clear, simple line of reasoning that is easy to follow. This allows the reader to become easily convinced of the authors point. It is also easier to simply lay out the facts of the argument for the reader, so it easier to follow. This is in comparison to pathos, which relies on the reader to have an emotional reaction to the issue, whereas with logos it rather simple and easy for every reader to follow. That's why I believe it is the most effective rhetorical technique and is best for persuading an audience towards one's argument.
Personally I would be more persuaded by the use of pathos. I'm more of an emotional person than one focused on fact and credibility. I think it can be easy to persuade someone by playing with there emotions and finding what speaks to them personally. Often, I don't go out of my way to check facts, or to check the credibility of a source.
Sometimes I judge ads based on how they appeal to pathos/ethos (overly smiley or happy, unrealistic expectations, etc.). If you do as well, has it ever discouraged you from buying the product?
Is it possible to have a persuasive article be effective using only one rhetorical element, or does it need all three (ethos,pathos,and logos) to be persuasive enough?
Have any of you written an editorial or opinion piece such as the ones discussed on pages 198-211? if so, what subject did you take a position on, and what methods did you use to persuade the audience?
The advertisement industry has taken up a variety of approaches to appeal to a plethora of audiences. Their arsenal includes personalized advertisements, exaggerations of a good's necessity, or abuse of an appeal to further convince a consumer base. For example, the appeal to pathos may be abused if an advertisement depicts an actor as being sad or depressed before having a certain product, then suddenly having their life turn around after purchasing something as simple as a new shampoo, deodorant, or pair of shoes. The commercial could be a video of a friendless individual sitting at home, then going to a store to purchase a luxury item, and suddenly walking back home surrounded by adoring admirers and feeling like an elite member of society. Such an ad might appeal to some people and convince them to look into a highly unnecessary and possibly overpriced item. Ethos might be abused in a similar fashion. A car tire commercial may show the tires being used on a sports car, driven by a professional NASCAR driver, going extremely fast in a closed course, demonstrating the grip and function of the tires. Upon purchasing the tires, a customer might think that simply purchasing those tires will allow them to perform all the tasks shown in the commercial, including drifting and going extremely fast on public roads. After purchasing the tires, a consumer may see what a talented driver accomplished with them and tries the same maneuvers, causing a crash at a busy intersection.
After reading through the "Collages/ Visual Arguments" section of chapter 4, which visual designs do you feel are most effective at capturing a younger audience's attention, keeping it, and clearly sending a message? how about for a 50-70 year old audience?
Editorial and opinion piece writers are similar because they both are published written pieces that reflect an opinion, as the title "opinion piece" states, and are both published in newspapers or the newspaper's online resource. However, the only difference arises from the fact that editorials are approved by the editorial board and reflect the opnions of thw whole paper, while opinion pieces reflect the opinion of a single reporter on an issue.
A question like this really makes you think, its all informational right? Well, in a twisted way, we believe that the definitions of words are such because the dictionary says so. The book persuades us to believe what other words mean. The accuracy just happens to be definite.
When searching for information concerning current events or controversial issues, how important is it to research multiple sources and viewpoints? Will you ever learn the truth about the story?
Researching multiple sources from multiple outlets is vital in gaining the fullest understanding of the story in question. One might go to the BBC and read an article that focuses on one particular aspect of an event, while an article from CNN may focus on something else altogether, but both are likely to contain true information. Also, one has to know about a source's reliability before using it to shape their understanding.
It is true that advertisements often lack details, as advertisements are typically short calls for attention in order to persuade the viewer to change their opinion on a certain topic, or maybe in an attempt to entice someone into buying an object. As a result, appeals to ethos and pathos are most common. However, in order to accomplish the aforementioned task(s), statistical values or facts must be presented to create the possibility of swaying the audience. Therefore, it is possible to integrate logos to the same degree as ethos and pathos, and in some instances, it is possible to utilize the appeal to logos in a greater sense.
Who is the actual audience an editorial is written for? Is it those who are seeking to have their opinions reaffirmed or those that may not hold the same position?
Presidential speeches are basically advertisements, what are the ethical considerations of the presidential debates that are coming up if the purpose of the speeches are to get elected?
1. Does the goal of the advertisement effect which rhetorical device is used/most effective? 2. Does the subjective nature of persuasive things like advertisements effect the reliability/truthfulness of information?
I believe the goal of an advertisement does effect the rhetorical device used most. For example, for anti-abortion advertisements, pathos is most frequently used because toying with the emotions of people is the biggest help when convincing people of your beliefs. The specific devices used should cater to the purpose of the advertisement to be most effective.
The goal definitely affects the device that is used. Depending on the intended audience, you may need to use them differently. The truthfulness of the information is affected by the subjective nature, but in any composition, what isn't? For the most part, that is the intention of the author.
In my opinion it is best to persuade people through visual images. This is due to the fact that emotions are evoked much easier by photos, when we actual see what is happening we are much more inclined to be moved by that. For example, the commercials with the dogs in the pound incite much more emotion than an add about dogs in the pound. This is because we see the puppies and feel compelled to do something about it.
Which of the following purposes typically generate the most success: advertisements that aim to inspire, or advertisements that aim to sell the audience something?
Collages areprovidedto provide many different perspectives on a certain issue. How important do you think collages can potentially be towards a certain issue?
At the beginning of the text, the book mentions the effectiveness of a simply logo. Can you think of a circumstance where a logo was too simple to be effective?
Do college based presentations of information have to take a physical format? Or can they be assembled digitally as well? Also, if they are exclusively physical, do they have to be strictly pictures of items, rather than the items themselves?
Is there ever a time and place when a collage could be utilized to convey information and persuade in a formal setting? For instance, is it ever appropriate to persuade using a collage at a business meeting?
(Erin Christopher) When we go on social media sites, we are assaulted by persuasive texts, sometimes without even realizing it. Which rhetorical appeals are used most often by these texts, and to what effect?
Do persuasive texts seen on social media tend to explicitly state opinion, or are the opinions more implicit? On what platforms are you likely to see examples of both?
How can the audience examine the reliability of various advertisements?
ReplyDeleteThe easiest way to examine the reliability of advertising is to realize it never will be. Advertising by nature is unreliable. Audiences or consumers should research products by reading reviews or consumer reports. The advertising has succeeded if it has convinced you to buy it without researching the product.
DeleteIn a collage, how important is the selection of various items in portraying a certain message?
ReplyDeleteEach item included in a collage has an effect on the overall portrayal of the theme. Images have a certain tone, and by combining and juxtaposing the tones the composer takes a stance and tries to persuade the audience of a certain idea. For example, in Hamilton's Today's Home on page 254, The artist included icons of pop culture, such as a tootsie pop, canned ham, and a vacuum cleaner, to make a claim about advertisement and how it forms a disconnect with real life. By choosing recognizable and some sexual images, Hamilton is able to convey the shallowness of "things" and attempts to persuade the audience to adopt the same sentiment. When composing a collage, the artist can include things that satirize, emphasize, dramatize, or minimize; they design in such a way that they can support their argument.
DeleteHow can the audience of Persuasive Genres know the extent of an authors bias?
ReplyDelete
DeleteThe extent to which an author prioritizes ethos and logos over pathos could help reveal bias. Logos and ethos are both capable of being used in a biased manner, but they aren’t used in that manner as frequently as pathos is. If an article does rely heavily on ethos and logos, then they likely cited sources as well. The variety and quality of these sources can serve as another tool for evaluation.
The extent to which the author addresses counterarguments can also show if they are trying to present a one-sided view. If they’re too afraid to confront the opposition, it shows that they might not have a strong belief in their own views. It’s also important to evaluate the quality of any counterarguments they choose to address. In a biased piece, the author will bring up a straw-man that gives them the appearance of addressing the opposition to their views.
Regarding persuasive genres, what do you guys think is the most useful Rhetorical Appeal?
ReplyDeleteI think the rhetorical device that is most effective for a general audience is pathos, because it is the most instinctual of the three appeals. However, I think the most useful/reliable is logos, because logos is less concerned with deception and more concerned with reality and facts.
DeleteCan author's statements be harmful to the enjoyment of a piece by forcing the audience into seeing the piece a certain way?
ReplyDeleteI think that at times, author's statements can be harmful to the audience's enjoyment of a specific piece. Based on the author's values and opinions, their biased point of view portrayed in their compositions can conflict with that of the audience. Regardless of the topic or focus of the composition, if the audience does not agree with the author's opinion, their enjoyment of the piece may be hindered. For example, within the topic of religion, if the audience is reading a piece written by an author with conflicting views and values, they will not enjoy reading the piece as much as they would if they shared the same views and beliefs with the author. The author may be forceful in sharing their opinions and may even offend their audience. However, at times, if the audience and author have different opinions, the audience may enjoy reading this author's piece of composition as they may be open-minded and willing to learn about their different opinion of the chosen subject or focus.
DeleteWhich incites more discussion- opinion pieces or researched arguments?
ReplyDeleteOpinion pieces tend to incite more discussion as they generally take less of the opposing argument into their piece. Researched arguments more commonly address the negation in the paper, making discussion somewhat more redundant (at least compared to opinion pieces).
DeleteCan persuasive genres still be informative despite the obvious bias present in these compositions??
ReplyDeleteYes. In the progressive car insurance ad they used as an example in the book, they are comparing insurance rates. They are obviously being biased about their own company saying it is the best. They are also being informative about the rates of their company as well as the companies that they are comparing themselves to.
DeleteYes. Certain companies will list facts about their company to make it applying to the audience.
DeleteCan persuasive pieces be written from an objective point of view or are they always written in a subjective nature??
ReplyDeleteI think they are usually subjective because you wouldn't convince someone of something that you didn't have a bias towards
DeletePeople see thousands of ads every day. How much attention do people give them / are they a worthy investment on the part of the companies?
ReplyDeletePeople don't necessarily analyze every ad that they see or hear. I know that when I hear an ad on Spotify, I barely pay any attention to it. Instead, I stare at my phone screen and count down the seconds till the ad is over. However, if it's an ad that I have heard multiple times, I tend to start saying the ad as it plays because I've memorized it due to listening to it so many times. But overall, I don't think anybody really pays attention to ads. However, when the ad has a catchy slogan, or a memorable picture, it usually sticks in my mind, even though I was only half paying attention to it, and possibly exposed to it for maybe 10 seconds. So if a company really has an amazing advertising team that creates an ad that is very impressionable, then that's when I think that ads are worth the money to a company. But they shouldn't spend too much, because, once again, nobody really pays attention to ads.
DeleteWould you personally be more persuaded by the use of ethos, logos, or pathos? Why?
ReplyDeletePersonally, logos would be the most persuasive rhetorical technique because if shows a clear, simple line of reasoning that is easy to follow. This allows the reader to become easily convinced of the authors point. It is also easier to simply lay out the facts of the argument for the reader, so it easier to follow. This is in comparison to pathos, which relies on the reader to have an emotional reaction to the issue, whereas with logos it rather simple and easy for every reader to follow. That's why I believe it is the most effective rhetorical technique and is best for persuading an audience towards one's argument.
DeletePersonally I would be more persuaded by the use of pathos. I'm more of an emotional person than one focused on fact and credibility. I think it can be easy to persuade someone by playing with there emotions and finding what speaks to them personally. Often, I don't go out of my way to check facts, or to check the credibility of a source.
DeleteSometimes I judge ads based on how they appeal to pathos/ethos (overly smiley or happy, unrealistic expectations, etc.). If you do as well, has it ever discouraged you from buying the product?
ReplyDeleteWhat discourages me with ads is when they use famous people who are not experts on the subject matter they are presenting to appeal to their audience.
DeleteIs it possible to have a persuasive article be effective using only one rhetorical element, or does it need all three (ethos,pathos,and logos) to be persuasive enough?
ReplyDeleteHave any of you written an editorial or opinion piece such as the ones discussed on pages 198-211? if so, what subject did you take a position on, and what methods did you use to persuade the audience?
ReplyDeleteHow can advertisements wrongly utilize rhetorical situations to convince their audience to do something that may not behoove them?
ReplyDeleteThe advertisement industry has taken up a variety of approaches to appeal to a plethora of audiences. Their arsenal includes personalized advertisements, exaggerations of a good's necessity, or abuse of an appeal to further convince a consumer base. For example, the appeal to pathos may be abused if an advertisement depicts an actor as being sad or depressed before having a certain product, then suddenly having their life turn around after purchasing something as simple as a new shampoo, deodorant, or pair of shoes. The commercial could be a video of a friendless individual sitting at home, then going to a store to purchase a luxury item, and suddenly walking back home surrounded by adoring admirers and feeling like an elite member of society. Such an ad might appeal to some people and convince them to look into a highly unnecessary and possibly overpriced item. Ethos might be abused in a similar fashion. A car tire commercial may show the tires being used on a sports car, driven by a professional NASCAR driver, going extremely fast in a closed course, demonstrating the grip and function of the tires. Upon purchasing the tires, a customer might think that simply purchasing those tires will allow them to perform all the tasks shown in the commercial, including drifting and going extremely fast on public roads. After purchasing the tires, a consumer may see what a talented driver accomplished with them and tries the same maneuvers, causing a crash at a busy intersection.
DeleteHow can we spot bias in opinion pieces in order to digest the real points?
ReplyDeleteAfter reading through the "Collages/ Visual Arguments" section of chapter 4, which visual designs do you feel are most effective at capturing a younger audience's attention, keeping it, and clearly sending a message? how about for a 50-70 year old audience?
ReplyDeleteHow important is market research in creating a persuasive genre? why?
ReplyDeleteHow are editorial and opinion piece writers similar?
ReplyDeleteEditorial and opinion piece writers are similar because they both are published written pieces that reflect an opinion, as the title "opinion piece" states, and are both published in newspapers or the newspaper's online resource. However, the only difference arises from the fact that editorials are approved by the editorial board and reflect the opnions of thw whole paper, while opinion pieces reflect the opinion of a single reporter on an issue.
DeleteCan something like a dictionary entry be considered persuasive? why or why not?
ReplyDeleteA question like this really makes you think, its all informational right? Well, in a twisted way, we believe that the definitions of words are such because the dictionary says so. The book persuades us to believe what other words mean. The accuracy just happens to be definite.
DeleteWhen searching for information concerning current events or controversial issues, how important is it to research multiple sources and viewpoints? Will you ever learn the truth about the story?
ReplyDeleteResearching multiple sources from multiple outlets is vital in gaining the fullest understanding of the story in question. One might go to the BBC and read an article that focuses on one particular aspect of an event, while an article from CNN may focus on something else altogether, but both are likely to contain true information. Also, one has to know about a source's reliability before using it to shape their understanding.
Delete1. Which rhetorical technique persuades you most effectively, ethos, logos, or pathos?
ReplyDelete2. Is it every possible to be objective in a editorial piece or persuasive piece?
Since advertisements often lack details, is it possible for them to integrate logos to the same degree as ethos and pathos?
ReplyDeleteIt is true that advertisements often lack details, as advertisements are typically short calls for attention in order to persuade the viewer to change their opinion on a certain topic, or maybe in an attempt to entice someone into buying an object. As a result, appeals to ethos and pathos are most common. However, in order to accomplish the aforementioned task(s), statistical values or facts must be presented to create the possibility of swaying the audience. Therefore, it is possible to integrate logos to the same degree as ethos and pathos, and in some instances, it is possible to utilize the appeal to logos in a greater sense.
DeleteWho is the actual audience an editorial is written for? Is it those who are seeking to have their opinions reaffirmed or those that may not hold the same position?
ReplyDeleteWhat rhetorical devices do mobile advertisements on apps like Twitter and Facebook use?
ReplyDeletePresidential speeches are basically advertisements, what are the ethical considerations of the presidential debates that are coming up if the purpose of the speeches are to get elected?
ReplyDelete1. Does the goal of the advertisement effect which rhetorical device is used/most effective?
ReplyDelete2. Does the subjective nature of persuasive things like advertisements effect the reliability/truthfulness of information?
I believe the goal of an advertisement does effect the rhetorical device used most. For example, for anti-abortion advertisements, pathos is most frequently used because toying with the emotions of people is the biggest help when convincing people of your beliefs. The specific devices used should cater to the purpose of the advertisement to be most effective.
DeleteThe goal definitely affects the device that is used. Depending on the intended audience, you may need to use them differently.
DeleteThe truthfulness of the information is affected by the subjective nature, but in any composition, what isn't? For the most part, that is the intention of the author.
What is the best mode to persuade the most amount of people, why?
ReplyDeleteIn my opinion it is best to persuade people through visual images. This is due to the fact that emotions are evoked much easier by photos, when we actual see what is happening we are much more inclined to be moved by that. For example, the commercials with the dogs in the pound incite much more emotion than an add about dogs in the pound. This is because we see the puppies and feel compelled to do something about it.
DeleteWhich of the following purposes typically generate the most success: advertisements that aim to inspire, or advertisements that aim to sell the audience something?
ReplyDeleteForgot to add "why?" to the end of my question as well.
DeleteDo you believe that distinguishing bias versus reliable information is fairly simple?
ReplyDeleteIs it possible for an author to have a persuasive piece without bias?
ReplyDeleteHow much influence do you believe ads can affect a certain audience? To
ReplyDeleteCollages areprovidedto provide many different perspectives on a certain issue. How important do you think collages can potentially be towards a certain issue?
ReplyDeleteDo you think the image on an advertisement attracts more attention than the words, or vice versa?
ReplyDeleteWhat responsibility does the advertiser have for the morality and truthfulness of an ad?
ReplyDeleteIs an opinion based argument as valid as a research paper? Or is it just valid in a different way?
ReplyDeleteAt the beginning of the text, the book mentions the effectiveness of a simply logo. Can you think of a circumstance where a logo was too simple to be effective?
ReplyDeleteDo college based presentations of information have to take a physical format? Or can they be assembled digitally as well? Also, if they are exclusively physical, do they have to be strictly pictures of items, rather than the items themselves?
ReplyDeleteIs there ever a time and place when a collage could be utilized to convey information and persuade in a formal setting? For instance, is it ever appropriate to persuade using a collage at a business meeting?
ReplyDeleteWhat is an editorial and how does it function within the realm of genre?
ReplyDeleteEvann Brantley
How does style affect the audience and how they perceive a composition?
ReplyDeleteWhich rhetorical appeal do you think works best when persuading people?
ReplyDeleteCan you think of an example of a persuasive piece that have persuades one audience but turns another audience off?
ReplyDeleteEvery single thing that Donald Trump has ever said
DeleteThis comment has been removed by the author.
DeleteCan an informational text be considered persuasive?
ReplyDeleteTo what extent are the compositions persuasive versus informational?
(Erin Christopher) When we go on social media sites, we are assaulted by persuasive texts, sometimes without even realizing it. Which rhetorical appeals are used most often by these texts, and to what effect?
ReplyDeleteDo persuasive texts seen on social media tend to explicitly state opinion, or are the opinions more implicit? On what platforms are you likely to see examples of both?
ReplyDelete